MEE MARKET X GELUPO COLLABORATION
Mee Market, the Korean rice bowl deli in the heart of London’s Soho, is collaborating with their Archer Street neighbour, Jacob Kenedy’s artesian gelateria, Gelupo, to bring guests a new limited edition ice cream flavour from Monday 12th March to 13th April, as part of the Gelupo campaign “Tour Of Asia Festival”.
The Mee Market flavour, Scorched Rice, is inspired from Korea’s authentic treat, nurungji (the crispy, nutty toasted rice served by frugal Korean home cooks), whilst also synonymous with the unique focus on rice at Mee Market; ‘Mee’ meaning rice in Korean. Guests who purchase the exclusive Mee Market flavour at Gelupo, will be given a discount card offering them 15% off food in-store at Mee Market, available until the collaboration ends.
Mee Market Soho, which launched in November 2017, by founder Linda Lee – the mind behind On the Bab and Koba – is split across two levels, offering Korean and Asian-inspired hot and cold foods for casual dining and grab-and-go takeaway, as well as hosting a luxury retail space. With Mee Market, Linda has brought a ‘table & market’ concept to London, which is commonplace in her home city of Seoul.
Gelupo, which is located just across the road from Mee Market opposite the famous Archer Street studios, brings the taste and feel of an Italian gelatiere to the streets of Soho.
This exclusive collaboration will bring a taste of Mee Market and Gelupo to the heart of Soho.
The limited-edition gelato range, featuring Mee Market’s ‘Scorched Rice’, will be available in Gelupo, Archer Street from 12th March to 13th April.
Notes to Editors
About Mee Market
Founder and owner Linda Lee’s background spans across hospitality and fashion. Linda was born in Seoul before moving to Paris to study design. After running several successful restaurants in Seoul, she moved to London and now has over 12 years’ experience of operating restaurants in the capital. Her first venture Koba, opened in 2005 in Fitzrovia, providing Korean table barbecue. Her next venture was Nizuni, a five-storey Japanese restaurant on Charlotte Street, followed by Nizuni Go in Marylebone. Due to the high growing demand for Korean cuisine in London, she decided to focus on this and introduce more Korean cuisine to the public. Having built up years of knowledge in the restaurant industry, Linda wanted to show London something authentic but different, and launched On the Bab, which now has 4 branches in Shoreditch, Covent Garden, Marylebone, and St. Paul’s.
Linda has worked with Adam Hyman and CODE Hospitality on Mee Market. The ‘table & market’ concept offers a varied selection of Korean and Asian dishes as well as dried food and homeware for customers to take home.
9a Archer Street
Monday – Sunday 11am-8pm
Launched in June 2010, Gelupo is the second venture from chef Jacob Kennedy and Victor Hugo, also behind Bocca di Lupo, the award-winning Italian restaurant in Soho. A traditional Italian gelateria, delicatessen and espresso bar, Gelupo is located opposite Kenedy’s celebrated trattoria on Archer Street.
Italian gelato is made daily at Gelupo, with exceptional flavours that include Ricotta and Sour Cherry, Bonet (the Italian dessert of chocolate, espresso, rum, caramel and amaretti biscuits), and Fresh Mint Stracciatella alongside Italian classics like Espresso.
7 Archer Street
Monday – Thursday 11am – 11pm
Friday/Saturday – 11am – 12am
Sunday – 12 – 11pm